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Centrex

Re-imaging Centrex.

Client

Centrex

Our Role

  • Branding
  • Centrex logo

Insights

We worked with Centrex to help them rebrand, as they have outgrown their previous identity. We were challenged to create a brand that reflected their values and professionalism.

  • Logo sketches
  • Logo variations

Ideas

Being a traffic management company, our visual direction played on the shapes and angles found within road signage. We utilised design sprints to iterate and flesh out the concepts with the client.

  • Centrex brandmark
  • Branding guidelines
  • Centrex car vinyl

Impact

Results yet to be determined, stay tuned.