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Cruiseo

Creating a platform to disrupt the cruise booking industry.

Client

Cruiseo

Our Role

  • Branding
  • Digital
  • Cruiseo Search bar

Insights

Cruiseo came to us with an online platform struggling to make a sale. Most cruise bookings are dealt with over the phone. Our challenge was to create an online platform that allowed customers to search, customise and book their cruise effortlessly.

  • Cruiseo Homepage wireframe
  • Userflow diagram

Ideas

Collaborating closely with Cruiseo, we started with research and insights. Delving deeper into these during a series of creative workshops, we crafted out the core aspects of the brand and how the site may work. From these initial stages it was a very iterative process, mainly tackling the user experience, creating prototypes and user testing.

We also ran design sprints focusing on creating a new visual language, based on fluidity and motion.

  • Mobile search
  • Mobile booking
  • Mobile homepage
  • Inspire me

Impact

Due to go live at the end of 2017. Stay tuned.

  • Destination page example