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D-Dees Day Nursery

Bringing a local nursery brand to life.

Client

D-Dees

Our Role

  • Branding
  • Digital
  • D-Dee's Day Nursery Logo - Full colour version

Insights

D-Dee’s Day Nursery prides itself on the highly qualified and passionate staff who will nurture and educate their children. They provide children aged 0-5 years with a stimulating environment where each child is treated as an individual.

We worked with D-Dee’s to help them refresh their brand and give themĀ an online presence that reflected their brand values.

  • D-Dee's Day Nursery Leaflet
  • D-Dee's Day Nursery T-shirt Design

Ideas

We rebranded D-Dee’s but kept with the animal theme, creating new characters to use across the website to show the personalities of some of the children that attend D-Dee’s. The use of bright colours and bold typography were used to appeal to the children as well as the parents, so everyone feels like they are part of D-Dee’s Family.

  • D-Dee's Day Nursery Website - Homepage Screen

Impact

The success of the re-brand has been very successful. In the first full month after the site launch, D-dee’s Day Nursery website had 2,178 page views. Of this, 70.94% of users were on mobile devices.

We are unique and our children are unique so we needed a unique and special website. Dodgems and Floss were fun to work with, creative and they understood our brief entirely. When we show families around the nursery we are told that it matches our website, exactly what we wanted to achieve. We continue to work with Dodgems and Floss on other design projects and would recommend them for their inspiration, knowledge and vision.

Debbie Gunn, Nursery Owner, D-Dee's Day Nursery