Celebrate, encourage and support Pride’s diversity while bringing an element of a family atmosphere to the festival.
Canterbury Pride approached us to create a brand identity for the festival that embraced its Pride heritage and celebrated inclusivity. From the outset the Pride committee were clear in their vision and challenged us to distance the brand from the usual rainbow identity and instead celebrate the diversity and inclusive element of the festival, which would actively be open to families.
The brand needed to connect with its diverse audience. We started by breaking down the logo into individual letters, each with it’s own personality, style and motion. We felt motion would really add an extra dimension to how the brand was perceived and communicate better with the public.
One of the fastest growing Pride events in the UK. In 2016 the festival attracted more than 4,000 revellers to Canterbury city centre. 2017’s attendance more than doubled to 10,000.