27 July 2018
Five yoga poses for your social media enlightenment
Deliver relevant and creative content, build a credible audience, engage with users of the platform and of course, introduce your brand to as many people as possible. That’s the focus of your social media campaign right?
Well, yea, getting these elements in place are key to having a successful social media presence but before you even start to think about graphics, witty copy and worry about who is going to design and film content, there are a number of important bridges to cross that are often forgotten.
So, before you start posting, sit down, fire up the Kenco and reflect on the following;
1. Lotus position – Are you deadly serious about showing your personality?
Social media is the most effective way of inviting people behind the curtain of your business. With this in mind, decide, as a group, what you are comfortable sharing. From the rugby teams you support to whether you want to capture that member of staff who dances randomly…for no reason whatsoever. It’s great to beam what you are like behind the profesional facade out into the ether but remember, someone is going to see it so make sure it accurately reflects what you are all about. Be mindful that not every member of your team is going to want to feature, so before thrusting staff in the limelight for “meet the HR Dept” pieces or “Why Lisa from accounting hates Goats cheese” type articles, check who wants to be involved and who doesn’t. Having the buy in from your team makes the whole process that much easier.
2. Handstand – List your aims and objectives
Don’t skip this step, it can impact so much. Decide what it is that you want to achieve from your social channels. Is it brand awareness, sales, customer feedback, promote a product launch? Whatever your objectives for a particular social campaign, have them listed and have a strong idea of what success looks like for you. Without this the campaign can easily go off track and those managing the day to day, won’t have a strong grasp of why, what or how to supply supporting content.
3. Shavasana – Where do your audience live?
Creating content takes time, effort and money. The last thing you want to do is create a boat load of great content with a solid set of metrics and then pop it all on IGTV when anyone who is going to take the mildest piece of interest in what you are talking about spends most of their time on Snapchat. Think about what your message and what your objectives are. Depending on the type of content you are wanting to distribute and the type of business that you are, make sure that what you create and where you put it is going to be seen by the most relevant audiences.
4. Adho Mukha – Your capacity to deal with traffic
Some platforms have a huge amounts of engagement and interaction (dependant on your products and services) so bear that in mind when you are resourcing, internally or via your supplier. Make sure that you are ready to deal with a sudden influx of comments, questions and interest. There can be nothing more damaging to a reputation than a company who doesn’t respond quickly to queries. Get your response channels, FAQs and teams prepped to check the active platforms and respond in a timely manner.
5. Trikonasana – Are you ready to commit?
Social media isn’t the future, it isn’t even the present, it’s now pretty much the past. If you aren’t on it now then you need to catch up and be ready to commit to it. Flitting between being responsive, active and engaging just isn’t an option. Having a social media presence and dipping in and out of giving it attention is as bad as having a store and opening and closing whenever you want, rather than sticking to the set opening hours. Customers expect a strong online presence, be prepared to give them what they want.
If you kick off your campaign planning giving consideration to these points, it will put you in a great mindset to create the type of amazing content that will have you top of the platform pack in no time.
If you’ve found this useful, share it with your teams, friends, colleagues acquaintances and be sure to stay tuned for the next article all about inject your personality into your content.