Brand

Re-defining LEP’s brand for the future

Creating a new identity that speaks to the human ambition guiding the company’s next chapter while feeling distinctly Lee Evans.

LEP

A vision for future generations

For over 50 years, Lee Evans Partnership (LEP) has been shaping the built environment, delivering architectural, planning, heritage consultancy, and interior design services. Working across residential, commercial, education, and community sectors, LEP is committed to creating spaces that enhance lives.

At the heart of our collaboration was LEP’s desire to create a brand that will empower and unifies their teams. With an authentic voice, connecting people and the unique spaces they improve so people can thrive.

Through a highly immersive and collaborative process, we conducted brand workshops with the entire LEP team to truly understand who they are.

We distilled their philosophy, vision, personality and ambitions into a brand strategy. This strategy would guide how their brand lives and breathes, unlocking its full potential.

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A brand idea - Creating space

LEP has always been about innovation, creating and improving places for people. The new brand identity reflects this core ethos. A visual representation of possibilities and human-centric design.

The notion of creating space shapes the brand system. Giving LEP the freedom to:

  1. Be daring with creative
  2. Tell authentic stories
  3. Champion people and places

The new LEP logo embodies this idea, using negative space as a metaphor for endless possibilities in architecture and design.

Colour inspired by regeneration and meaningful architecture

We developed a distinct LEP green to create ownership and act as a signature. Green is rooted in architecture from Invisible Green™ (56) paint used for it's ability to blend with the landscape to representing growth and sustainability.

Time was spent searching for the right shade that would be timeless and endure through the decades. With a nod to their value of nurturing young talent and ensuring what they create together truly serves future generations.

An expanded palette of deeper tints and muted colours combine to create harmony.

‘..the process was seamless, from ensuring everyone had a chance to input into the brand values, through to making the design system easy to implement using our new brand guidelines.'’

Liz Gibney

Partner - LEP

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Celebrating 50 years of innovation

2024 marked LEP’s 50th anniversary, a milestone in their journey of designing spaces that enhance lives. To commemorate this, we created a bespoke anniversary logomark, ensuring that LEP’s legacy is celebrated throughout the year while staying seamlessly integrated within the new brand system.

Project Information

  • Brand strategy

  • Brand identity

  • Creative

  • Brand guidelines

  • Brand rollout

  • Merchandise

2024