An inclusive brand for kindness

People United needed a modern, flexible brand that paid respect to their history, while being a future facing inclusive symbol of kindness. 

People United

Understanding first

People United felt their logo in particular was too closed, feeling constrained and not inclusive. 

Our first mission began with diving into their history, the journey they are on, current pain points and immersing ourselves in their world.

An adaptive brand system

Together we developed a modern, fresh and flexible brand identity that can adapt to any environment. A logomark that can adapt to utilise photography, solid colour or outlines, depending on the environment.

The brand toolkit can be used by creatives that are involved within their cause.

‘It was a great experience working with their brilliant team - they took time to get to know us, our work and our values, and we got to know ourselves better too. We love our new brand and so does everybody else. Six months on, it still makes me smile.’

Janice McGuinness

Chief Executive Officer, People United

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Project Information

  • Brand strategy

  • Brand identity

  • Creative

  • Digital design