Driving a social adventure

An engaging campaign for the Sixt UK Instagram audience, showcasing the possible adventures you could have with their sport and luxury vehicles in the 'Dream Car' range.


Making a dream come true

Cars are more than transport, they are adventures waiting to happen. Whether you're dreaming of the touring the Alps in Range Rover, or cruising the Italian Riviera in a Maserati, the luxury car rental company Sixt could make it a reality.

The campaign brief was to show what was possible with a Sixt car, to create the dream road trip to prompt engagement with the brand and boost bookings of their premium range.

Driving engagement

To highlight the memories that can be made with the right car from Sixt, we travelled to Champagne country in France to shoot the magnificent Range Rover Sport. With a range of content to help viewers imagine being on a day trip in total luxury, we delivered a set of assets to both engage and entice.

The results

  • 70% Engagement growth.

  • 10% Increased following, driven by the unique content.

  • 5 Unique pieces of content.

Project Information

  • Marketing

  • Content creation