An experience led brand identity
Gulbenkian Arts Centre
To reposition the brand into an ‘experience led’ system. Unifying the multitude of events and to become a beacon for live experiences and culture.
Fuelled by 3 global design principles
Inspired by the experience
Being focused on putting the experience first. Set a clear intention to sell the story to the user via design.
Our design shouldn’t get in the way of the storytelling. Keep it simple, clean and remove the unnecessary.
Confidence in creativity
Be fearless in your attitude. Use your creativity to push the boundaries of what’s possible and strive to deliver compelling solutions at every turn.
A new logo for a responsive experience
We crafted a new logo that can respond to the various needs of the organisation and where it’s used. Slick, modern while still maintaining the Gulbenkian essence/heritage.
A bold, flexible design system
We developed a robust ecosystem that creates unity while allowing the production theatres/bands/artists to have their own distinct personality showcased.
Through typographic treatments and the use of a limited accent palette we can focus on storytelling, highlighted the core message while the Gulbenkian Arts Centre branding sits subtly in the background.
The brand system is built to evolve and adapt as the stories change throughout the seasons. An exciting future with a spirit of constant change and optimism.