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Prime Property Management
A completely reimagined online presence that establishes Prime PM as a market leader, around London and the South East.
Insights
We were challenged by Prime to create a clear and accessible experience that will enable their customers to source the information they need quickly and easily. The design must be flexible to provide an element of future-proofing for both business development and the wide range of devices used to access the information.
Ideas
During the insight and research phase we found Prime had three user groups, each with their individual user journeys and requirements. We implemented design sprints, focusing on the user experience, iterating as we went with the client. The visual language style was inspired by magazine/print layout and techniques.
Impact
Website launched in October 2017, results are yet to be determined.