Grant Smith
Director
Digital
Twisting into a new brand experience
There was an appetite by this forward thinking client to take a fresh approach to the brand and move away from the typical look and feel of the IT solutions market.
A business on a mission to do things differently
Chaplin Solutions wanted to rebrand the company to gain traction and disrupt and cut through the crowded IT market.
We stripped the brand and website down to the bare bones, reviewing the brand strategy including business values, the product set and target market, understanding the motivations and needs of the prospective audience.
The brand story
The DNA of the new brand was inspired by twisting IT systems or processes into place.
Just a twist here or there could unlock a businesses potential, save resources and time. The twist element is the heart of the brand system and can be found in every application.
The brand's toolkit
The new identity moves away from the corporate style with friendly, organic style illustrations, which brings a human element. While the colour palette and typography reflects a serious undertone.
The brand’s motion behaviour is central to enhancing the brand idea. Breathing life into the brand and conveying the message behind it. Creating a distinctive and impactful style.
This was applied to help segment information, aid navigation and builds narratives.
‘I would like to express my gratitude for your team’s hard work this year. I have felt supported throughout this engagement and I am very happy with all of the work so far.’
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Project Information
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Brand strategy
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Brand identity
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Digital design
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Creative
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Web development
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Motion