Varsity

Varsity are looking to elevate their brand above the competition. We were challenged to create a slick and high-end brand that can be adapted for different digital spaces.

From the previous logo, we needed to keep the ‘V’ element for a symbol. Working with Varsity in a series of creative workshops enabled us to develop sketches and ideas quickly and effectively. We arrived at a logo that centres itself around a map/location pin, which subtly forms the ‘V’. Bold and bright colours were chosen to appeal to students.

Results yet to be determined, stay tuned.