Creating Kent’s first Cocktail Week

To celebrate Kent’s cocktail scene, all with a touch of Italian style.

Asahi UK

Kent Cocktail Week

Our challenge was to brand and launch 'Kent Cocktail Week', a new series of events, competitions and offers across Kent, showcasing the craft of cocktail making. The aim was to celebrate Kent’s cocktail scene and bring together producers and the public, all with a touch of Italian style.

Dedication to craft

After spending time collaborating with the teams as Asahi and Peroni we had a understanding of the aims for the event, what they wanted to showcase and what messages they wanted to drive.

We focused on the Bartender, their craft, skills and signature styles, putting them at the forefront of the campaign.

‘We collaborated with a kick-ass creative team at Dodgems and Floss. There was a great cultural fit between our teams and we really thought about the creative process before diving into the project.’

David Horsley

South East Manager, Asahi UK

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Project Information

  • Motion

  • Video

  • Social campaign

  • Branding