Andrea Downey
Digital Director
Digital
Staying a rung ahead of the market
Having climbed the ladder to capture a leadership position in property management, it was time to seal the deal and showcase how they are doing things differently.
Building on business success
Prime Property Management were storming the property management market in London and the South East, but to keep monument for future growth they wanted to leverage the brand and showcase what makes the Prime Property Management offering different.
Creating a distinctive style
The Prime ethos focused on clarity and quality, the foundations of the brand personality to get through on the website. The website was streamlined, led by user experience and a need to showcase services more effectively.
The design centered around the unique 54-degree angle in Prime’s branding, using it to create a distinctive and engaging visual language. This angle was incorporated into the website’s background elements, hero images and colour segmentation, enhancing visual cohesion and brand recognition.
Icons were introduced to simplify and visually accentuate the information about Prime’s diverse services.
A multi-site development
The website was built with Wagtail CMS, which we recommend for its easy to use and intuitive interface. Our developers rate the Django framework for its robustness, security and scalability, while the content managers at Prime PM can add text and other assets simply in a couple of clicks. Both the main website, and the bespoke ‘My Prime Portal’ reside in the same Wagtail dashboard for simple, single sign-on services for everyone that needs to access it in the business.
A key feature the Prime PM team wanted to incorporate is their Trustpilot customer reviews, so we built this in using the API to feed reviews straight into the website. The reviews are shown in rotation, so there's new quotes from happy customers on your every visit.
‘We wanted to use the existing brand elements and use them to establish a distinctive visual tone…The web build uses a multi-site setup, to make it easy to access content and edit by the internal team whenever they need to.’
Primed for future growth
The new website not only reinforces Prime’s market leadership but also significantly improves user engagement and operational efficiency. With a sleek design, user-centric features, and powerful integrations, Prime’s digital platform now stands out in the competitive property management landscape.
Project Information
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User Experience
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Creative
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Digital design
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Web development