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Introducing the new solution to ensure your website is AI ready
The future of the digital landscape is shifting. Gartner predicts that 75% of searches will be AI-driven by 2026.
AI is going to be the new gatekeeper of search, discovery and online engagement. Businesses have to prepare now for this changing technological landscape to stay competitive.
Now is the time to get ready. Now is the time for Neural Web Optimisation.
What is Neural Web Optimisation?
Neural Web Optimisation is the practice of getting your business's website ‘read and understood’ by AI search tools (like ChatGPT, Claude and Gemini).
These AI search tools will then serve your customers the information they are looking for in a fast, concise and helpful way. This could be anything from asking ‘Where should I go on holiday in May with two children for less than £1,000?’ to ‘best accounting software for a Mac user running a business with 10 employees’.
As we learn to up-skill our knowledge in AI, and develop our skill in AI prompts and chats, the traditional way of searching in a toolbar will change.
Why does it matter to you?
The shift in the way users search online means a change in the way you need to present the information on your website.
Unlike a 'traditional' search engine - that searches to find related keywords - an AI driven search actually reads the content present in the website and judges if and how that information can be used to answer the user's question.
The speed and ease by which AI search tools connect to your website's front and back-end will help determine the likelihood of your site's information being served to the human doing the searching. The technology used on your site has a part to play, determining whether the AI search tool has to ‘scrape’ and analyse the information contained within it or if the information will be served to it in a clear and logical way.
The easier for the AI search tool’s robot to read and qualify your information, the more likely your information will be to make it into its response.
Who can benefit from being AI ready?
Every business can benefit from Neural Web Optimisation. Implementing NWO on your website now will bring value to the business, including:
- An increase in AI-driven traffic resulting in conversion
- Greater visibility in AI search
- Future proofed digital presence (as AI adoption grows)
Investing in this new approach now will help secure your market position for the next decade.
How does this NWO solution work?
The team at Dodgems and Floss has studied AI LLMs (Large Language Models), GPTs (Generative Pre-Trained Transformers) and search, and assessed both the content and technology that AI bots are looking for.
The winning formula is having your data laid out in a way that the bots can read and use for common queries without extensive processing. The easier it is for the bots to access your content the greater the chance of your information making it to a person that is looking to buy your products and services via an AI search or conversation.
By evaluating your code and content set up we can fix the areas that aren’t performing well. Fixing these issues on your website will significantly improve how AI interacts with it.
We have created a 15 point checklist to assess against, each point being an area we can optimise to improve your AI visibility.
Evaluating your code and content set up
The 4 key areas include analysis and re-wiring of the following areas:
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Speed
We check for things that affect a website’s speed because both conventional search engines and AI search prioritise sites that return information to them quickly and reliably. A site can be full of useful information, but fall down because other sources of information respond faster.
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API Driven
API driven websites allow AI to obtain information programmatically without having to read and interpret the part of the website that is designed for humans to see and use. This speeds things up and is more efficient for AI tools.
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Schema
Schema is a framework that helps AI make sense of the information we have on our websites. By accurately describing the information contained on a website we can take the guesswork out of AIs job by ensuring more accurate answers, and providing clear signposts to author information.
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Content
Just as with optimising a website for search engines, content is key. But AI wants to delve even deeper. It’s more important than ever to include content like FAQs and user generated reviews so that AI can quickly and easily generate useful responses for the user.
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What the process?
If you are ready to leverage the power of our Neural Web Optimisation solution we will first assess your site and rank it for overall NWO as it is now.
Following this, the digital team will start fixing, preparing and creating a full NWO audit.
All the code and web optimisation fixes will be implemented as part of the project, and any further ideas to raise your NWO level will be discussed with you and supplied in your NWO report.
If you're creating or rebuilding a website with Dodgems and Floss we'll deliver Neural Web Optimisation as part of our collaboration with you.
Ready to start?
Get ahead of the competition and talk to us about getting your website ready for the AI bots with our Neural Web Optimisation solution.
