Establishing a new gastropub experience

Understanding and exploring

Understanding the clients own likes and dislikes when it came to showcasing food and the dining experience was crucial to delivering a body of work that matched expectations and delivered both artistically and commercially.

We spent time in creative and research sessions exploring styles that suit the proposition as well as those most likely to make an impact on social media. The photo shoots were planned meticulously, using a mixture of storyboarding and conversation, to ensure maximum use of time and, when working with food, allowing the chefs to produce the dishes pre selected to make the most impact. 

An album of exquisite photos

Our task was to help someone imagine the texture of a wine, imagine the smell of a gorgeous Sunday lunch, or experience the ambience of a gastropub, only via imagery.

We created an album of exquisite photos that showcased not only a menu, but an entire dining experience, that tempted people to go offline and spend time at The Pound.

Social media has seen significantly more engagement with the use of the new photography for the gastropub. The immersive and tempting photography used on social and on the website had the intention of increasing conversions from views into bookings.