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Taking a motorsport event viral in 24hrs
Client
Aston Martin Red Bull Racing
Our objective
To capture and distribute the news of Aston Martin RedBull Racing joining forces with audio tech disruptor, Iris. Iris will supply audio enhancement software and equipment in the search for new technology that will give them an edge.
Content collected on the day had to be edited and ready for distribution for news outlets in 24 hours.
Impact
The video we produced was used by Iris to promote the event. News and articles were shared and promoted.
Announcement buzz
The announcement took place during the launch of the 2020 Aston Martin RedBull Racing car. The partnership news hit the press the next day via Drivetribe (an international automotive press website), Apple Newsweeks auto section and Is it Fast?
Video views:
20k+
Our approach
We were approached with 4 hours notice of the event by mutual connections in the motorsport PR industry. In little under two hours we had mobilised to get to the venue with cover the event, quickly establishing the best way of capturing the mood and sharing a niche message to an in tune audience.
Appreciating that the individuals we were working with are some of the biggest stars in the motorsport world, we worked diligently and professionally to ensure as smooth an experience as possible.