Ben Fitter-Harding
Studio Director - Dodgems and Floss
Artificial Intelligence
AI-native strategy, orchestration, and execution at scale for maximum relevance and ROI.
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AI as a business tool is no longer a future concept – it’s here, transforming how teams work, how customers interact, and how sales are made.
Getting you understood by the machines people now ask.
Your next customer might never see your homepage. They'll ask an assistant and take its word for it. We make sure the answer is you, and we use the same tools to make the work itself faster and sharper.
Related article: AI Search - the new digital discovery
We structure your site so AI search tools like ChatGPT, Claude and Gemini can read it, understand what you offer, and recommend you. Built into every site we make, at no extra charge.
Related article: AI-Ready websites - Content is the new data in SaaS marketing

Human made and powered by AI. We use AI to take the grind out of production, so more of your budget goes on thinking and craft, less on repetition.
Related article: AI-Assisted Production - Human made. Powered by AI
Template and content systems, AI-assisted, that let your team scale on-brand output in-house without it going off the rails.
Related article: Helping your team scale AI without your brand going off the rails

Practical, sceptical help putting AI to work where it actually earns its keep, and leaving it out where it doesn't.
Related article: AI in your workflow
‘Our approach to AI is highly pragmatic. Both internally and for our clients, we automate administration, reimagine workflows and carve out more time for human creative thinking and expertise’
Studio Director - Dodgems and Floss