Liz Gibney
Partner, LEP
Brand
Great ideas into extraordinary brands
Each of our brands are crafted with a strategic narrative that unlocks value, creates positive change, stands out and stays ahead.
Our partners
Capabilities
We help define how brands show up, stand out, and stay ahead, everywhere you show up.
This can range from a full positioning, planning, and creative engagement for a new venture, to a re-orientation and revitalisation of a brand identity, to bring your business vision to life.
Brand strategy
Strategic clarity that creates sharper brands.
We'll uncover what makes your brand different, then turn that into a strategic foundation for how you should exist in the market.
Related article: Brand strategy in B2B tech
- Positioning
- Pupose
- Naming
- Architecture
- Narrative
Brand messaging
From your value proposition to your messaging pillars, we create language systems that bring consistency across every touchpoint, helping your brand sound clearer, sharper and more recognisable.
Related article: Brand Messaging in B2B tech
- Tone of Voice
- Slogan
- Messaging pillars
- Elevator pitch
Visual identity systems
We create cohesive identity systems that define how your brand looks, feels and behaves across every touchpoint.
It's a living toolkit designed to help a brand flex, grow and stay relevant, giving you the freedom to create within a framework while keeping the brand cohesive.
Related article: Visual Identity Systems for B2B SaaS
- Logo & brand marks
- Colour
- Typography
- Iconography
- Illustrations
- Motion principles
- Graphic language
- Digital guidelines
Brand assets and execution
The real world experience is what matters.
Supporting your in-house teams through the new brand rollout, across every touchpoint: digital systems, experiences, physical spaces, packaging, everyday comms and major campaigns.
Related article: Brand assets and execution for B2B SaaS
- Presentations
- Templates
- Social
- Events
Brand Campaigns
Cross-channel campaign platforms, concept through to every last asset. The work that gets you noticed, then remembered.
Related article: Brand Campaigns for B2B SaaS
- Strategy
- Ideation
- Creative
- Production
- Marketing
‘…the process was seamless, from ensuring everyone had a chance to input into the brand values, through to making the design system easy to implement using our new brand guidelines.’
Testimonial