Rapid deployment of Google event keynote and digital assets

Our objective

Google required us to seamlessly collaborate with Google EMEA and another London based agency in order to create a cohesive, on-brand digital experience for the Partner Leadership Summit in Dublin.

All branded assets needed to be flexible in order to work across multiple channels and touch points, including digital screens around the complex and keynote speaker presentations.

As part of the event team, we provided essential support within strict turnaround times and ensured all keynote speaker presentations were adapted live when needed.

Collaboration in creating a seamless event

As with all live events, planning and having an effective team is essential. Collaboration was the main goal here as multiple teams, in multiple locations, and over many weeks worked as one.

The central Google London team lead the project while d&f, and the other creative partners, worked simultaneously on multiple aspects of the project.

We flew to Google EMEA headquarters in Dublin, Ireland to support the application of all graphical elements across the building and ensure the smooth running of the event and adherence to brand guidelines.

Working around the clock, we staged multiple rehearsals and collaborated with all keynote speakers on their presentations.