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One Pound Lane

New restaurant opening.

Client

One Pound Lane

Our Role

  • Digital
  • Photography
  • Gastropub The Parade Room

Client Profile

One Pound Lane is home to a unique collection of experiences set within England’s largest surviving medieval gateway and Canterbury’s former city Gaol and Police Station. You’ll find The Pound Bar & Kitchen, The Parade Room Gastropub, The Westgate Towers Museum & Viewpoint and Escape In the Towers their award winning Escape Room attraction.

  • Food Photography in The Parade Room
  • Cocktail Photography in The Pound Bar & Kitchen

Insights

We helped with business expansion and the opening of the brand new Gastropub, The Parade Room. By using a highly collaborative approach, we were able to work with their management team to re-imagine the online and photographic presence of this unique venue.

  • Website Redesign

Ideas

Focus on the photography was key for this project, in order to highlight what One Pound Lane has to offer. The photoshoot included all areas of The Pound Bar & Kitchen, The Parade Room Gastropub, The Westgate Towers Museum & Viewpoint and Escape In the Towers plus close up shots of the tasty cocktails and delicious food.

In addition to the photography, we designed and implemented a full website redesign to integrate a user friendly booking system and incorporate the engaging photographic content.

  • Social Post Photography
  • Mixologist Photography

Impact

Social media has seen significantly more engagement with the use of the new photography. Since the website refresh bookings for the restaurant have increased 44% month on month since restaurant launch.