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Customer engagement via mobile
Our objective
Sinch’s latest report ‘Mobile Consumer Engagement 2020’ in association with Mantis, dives into mobile messaging on a global scale and looks at how businesses can make the most of it to engage with customers.
We were tasked to bring the data to life and to present the report to their audience effectively, A/B testing to improve the experience while encouraging downloads.
Impact
Engagement with the report has been significantly higher than previous reports, including webinar attendance and social interaction.
Download
Downloaded 1,526 times by professionals in the communications sector.
Conversion increase:
45%
Traffic
Traffic from social channels and outbound marketing to the report increased.
Page views:
10k+
A/B testing
After experimenting with a couple of versions of the landing page, we were able to iterate and simplify the experience allowing users to download and digest the information quickly and effectively.
Our approach
For a seamless campaign across all touch-points, we started with research and insights. By understanding the users and their journey, we were able to create a streamlined experience with minimal friction points. We didn’t stop there, A/B testing as we went and iterating to find the optimum experience was essential to deliver the report to as many interested individuals as possible.
Complementing with highly visual, attention grabbing assets that tease and highlight key stats. Enticing users to download, share and attend the webinar.
Culminating with a bespoke presentation deck that was presented at MWC Los Angeles by the VP of Marketing at Sinch.