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Creating authentic, natural content.
Client
BOConcept
Our objective
Capture a unique tone for BoConcept content in Kent and create a strong social media strategy to engage with customers and businesses. Ultimately activity needed to translate into higher online visibility.
Impact
Reach across Facebook, Twitter and Linkedin increased shortly after the campaign launched.
Engagement quadruple as the campaign got into its stride with reach increasing month on month.
Engagement growth:
x4
Followers increased by 70% in two months with reach increasing month on month to reach over 50k in a quarter.
Follower increase:
70%
Engagement and reach increase steadily over a quarter to five times that previous.
Reach increase:
x2
Our approach
Creating authentic, natural content that showcases the store and the staff was top of our agenda. The social campaigns for each platform were individually tailored to talk to each audience and engage across a number of different subjects.
Content was created collaboratively with the BoConcept team to mirror the ethos in store and promote both the services on offer and the expertise and individuality of the staff that clients would interact with.